Hitwise an internet marketing company that tracks trends and stats for search marketing, shows who want searchers to wind up at their sites should consider search terms like “free shipping” and “coupon.” Hitwise took a look at how searches for these terms tend to increase dramatically around the holidays.
If you have a business, you should market in the mobile and internet market. Mobile market is huge, even during this low economic times. In the mobile world, everyone needs a cell phone, and everyone access the internet as well. Why not offer discount coupons just like in the off line world.
A successful mobile coupon program should focus on understanding and leveraging a core marketing process.
It’s amazing how often agencies and advertisers will enter a test program without a defined strategy. So, start with the basics, and define a high-level plan of action designed to achieve a particular goal.
Offers in the coupon world can take many forms. Below are just a few ideas.
* Buy one, get one free poultry seasoning.
* Cross-sell/up-sell where consumers are rewarded with a cost-saving offer for extending a purchase to additional products.
* Trial, free, or highly discounted offers to incent first time or repeat purchase.
* Search generated: Many consumers in the purchase research process will search phrases such as “steak seasoning coupons” or “BBQ Seasoning offers”; the terms “coupon” and “coupons” alone generated over 36 million searches on Google in June.
* Short code/number: Consumers input a short code/number and then receive an e-mail coupon or link to offer details.
* Application: Device-specific applications that provide consumers with coupons and offers based on geography and product/service category.
* E-mail: Coupons “pushed” to consumers based on user-determined opt-in category requests for offers.
* Other media: Outdoor, print, and broadcast messages embedded with links or short code/numbers to receive coupon/offers.
Coupons are a great method for connecting online and mobile search behavior to offline and walk-in purchases. Redemption and clearing methods that rely on UPC (Uniform Code Council) codes are ideal for collecting success metrics.
As local search continues to grow it shows how consumers shape purchase decisions online and via mobile devices, smart marketers will leverage marketing techniques to grow market share in an increasingly complex media environment. Mobile coupons are a great way to influence purchasers at point of purchase and enable marketers to bridge online/mobile search behavior usage to purchase.
Interior design may be one of the most important factor when deciding on the type of restaurant design.
All of the design elements will be based upon who is the target market, it is very important and it will help in positioning your establishment. A nostalgic restaurant design works for baby-boomers, but a modern edge is more for the teenage crowd.
Some consideration to think about is how it will be laid out and organized. A great choice for maintaining your living space in a clean and neat way is to have a large restroom and kitchen.
Soft lighting makes it a relaxing atmoshpere, which allows people to enjoy more while dining . A feeling of being at home must be present, with providing comfortable chairs and tables.
Restaurant has a good chance at success if the layout is an open plan and the interior design exudes comfort.
Updating your interiors can be cost effective in down times of economy. You don’t have to do a complete face lift of your restaurant. One thing that you should know about designs is knowing that we as humans like to be together. It is a trend that dates back to medieval times.
With this knowledge, having a restaurant design that creates a positive social atmosphere, will attract more customers.
Restaurant design can also improve the bottom line on the operational side, especially the energy efficient usage of equipment. Restaurants should look into the aerodynamics and velocity variables of their range hood so as to reduce electricity costs and create a more green environment.
Here are some other design themes to consider:
- The Display Grill – This exhibition style cooking station invites warmth and interactivity. This style of exhibition cooking takes it to a new level by removing barriers between the guest and chef while improving energy costs. The grill takes is the main event, making custom entrees easy to order.
- The Market Court – Getting away from a single buffet line, comes “the street scape”. This improves sight lines and adds serving areas separated into cultural cuisines as well as food groups.
These are just some of the popular restaurant design and themes that serves its purposes.
Another user generated review site has emerged it is call GraffitiGeo. This site is a combination of Yelp + Digg + Foursquare. The mobile application is somewhat of a mashup review site Yelp, mobile social network Foursquare, and social news site Digg.
The Digg-like element of the application is the easiest piece to use, like that restaurant? Vote it up. You can also leave more detailed comments to go along with your vote, if you choose. To encourage people to participate in the “game” aspect of the app, GraffitiGeo also introduces a point system whose concept is borrowed from mobile app Foursquare.
One thing that differentiate GraffitiGeo is its nifty heatmaps to highlight the hotspots, and let you leave a comment with only 2 taps (Yelp takes 5-6). In short, they feel they’ve designed an application specifically for the mobile platform where Yelp just ported their successful website to mobile instead.
Another element to GraffitiGeo is the game aspect. This may or may not be a plus. With inspiration obviously borrowed from mobile social network/game Foursquare, GraffitiGeo awards points for any activity, whether that’s a vote, a comment, or anything. After reaching 100 points (aka “street cred”), you can start or join a “mob.” Mobs can claim territories which, in turn, unlocks more features in the application.
If you’re trying to find out if a restaurant is worth trying out, you’re probably more interested in reading reviews and checking ratings than you are in playing with a bunch of online friends.
Another application that GraffitiGeo is coming out is with augmented reality. They will blend the gps, digg like voting, heatmaps, along with layers of augmented reality technology to show all this info by just pointing your camera phone at the establishment. Or, by typing the info on a restaurant. To go beyond this, the app may show the restaurant design (layout of the place).
Yelp is one of the leading local search reviews sites that you can’t neglect. Yelp receives over 25 million visitors to its site. The website is a use generated type. In other words consumers go on the site to leave reviews on places and things.
A big category on Yelp is the “restaurant”. Whever you are and restaurant that you go to there is a chance that consumers have left a comment about it. Yelp network is huge!
As a restaurant consultant we advise every restaurant owners to take part on Yelp. Doesn’t matter if you are in just the food section or in designing. We’re not talking about leaving reviews, but create a profile and do a little citation of referencing themselves on Yelp. Because Yelp has a huge Alexa and Google Page Ranking. Your business name can be in the SERP (search engine result page) in no time. This is just another great way to get organic placement in the major search engines.
Being a restaurant consultant and seeing many restaurant. The one thing that stands out at first sight is the logo. Restaurants has gotten so competitive that even making the logo has become fierce. Logo gives the restaurant its identity, and that’s what the customer will id your establishment.
The basics are the color, font, and design.
Use warm and vibrant colors in fast food logos because warm colors like red are associated with hot food and these colors instantly draw attention. The warmth of red, yellow, black, brown or orange can create excitement. Strong colors usually make a great attempt of non-verbal communication. You can have a combination of warm color with some cool colors or soothing colors so as to tone down the strong emotions. But if you want to set a hunger then get going for red….
Font for food logos needs to be simple. Simplicity and clarity can create a striking visual effect thus making the logo stand out. Like the ones above.
The style should create a passion or rather hunger in the customers who see the logo.